HEINEKEN
How do you transform the live crowd's cheers into a playlist created at Rock in Rio?
The Loudest Playlist 2026
For the 8th time as a sponsor of Rock in Rio, Heineken is repeating in 2026 the formula that worked in 2024: transforming the audience's singing into a playlist.
The idea is simple, but behind it lies a unique mechanism that includes decibel meters and seismographs near the World Stage to capture the intensity with which fans sing each track. The louder the crowd's chorus, the higher the song climbs in the live rankings.
The Loudest Playlist
Tecla Music's curation team transforms the festival data into a Spotify playlist that is updated in real time every day of the event. At each show, we receive volume data from the meters showing how the audience sang along to the main songs, and based on this information, we update the playlist on Heineken's official profile.
Thus, fans who enjoy this live experience can relive the festival's greatest moments even after leaving Rock City.
""Nothing replaces the crowd singing along at an event like Rock in Rio. Our job here at Tecla Music is to give shape, in real time, to this collective instinct and help Heineken transform decibels into playlists, and playlists into a living memory for fans with the brand.""
Eduardo Boorhem
Head of New Business
Music Key
live curation
on the World Stage
fans at the festival
Fans have more friends.
Heineken arrives at Rock in Rio 2026 with the platform "Fans have more friends," created by the agency LePub. And it is within this campaign that the... The Loudest Playlist, released in 2024 and repeated in 2026 for the same reason: the fans love it.
The mechanics are handled by Tecla Music: through decibel meters and seismographs installed near the World Stage, a system captures how much the audience sings along to each track – the louder the audience, the higher the song climbs in the rankings, live, throughout the 7 days of the festival.
The activation takes on a second phase in the “Fans Sound Check,” within the Heineken Moment: before selected shows, the audience is invited to sing along while a decibel meter monitors the audience's response.
Our team of curators transforms raw measurement data into curated content – organizing, in real time, the ranges that will enter the ranking within the... official playlist, on Spotify. The work begins before the festival, with pre-saving and warm-up on the brand's profile, and continues after the gates of Rock City close, keeping the playlist active for fans to relive the most sung moments.
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