WE CONNECT

brands & people

THROUGH

music

We look at Pabllo Vittar and shout: artist!!! Proving that she is versatile, global and an active voice for the LGBTQIA+ community, she signed Adidas' Pride collection with the message “Love Unites”.

Seeing Brazilian drag shining in one of the most valuable brands in the world fills us with pride. Participating in this project and helping to translate the campaign musically in collaboration with Vittar herself was also a source of pride here at Tecla Music.

“Pride is very important to me, so I am deeply honored to have created this collection with adidas to celebrate our community. My goal for the collection was to expand the lens through which we are seen – a color palette that embodies and celebrates the broad spectrum of identities in our community and the culture it influences” – Pabllo Vittar.

Helping brands and people translate campaigns or ideas into good sound waves is our vibe 😉

Click here to play!

The most famous burger in the world with a musical experience Powered by Tecla Music.

We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best – and even better, get an exclusive playlist for your style?

With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac's – now in the Duplo and Bacon versions.

Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste – based on an analysis of your profile on the streaming platform.

3 burgers, 3 moods

At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.

– Big Mac Bacon: Current Hits & International Pop.
– Big Mac Duplo: Current Hits & National Pop.
– Big Mac Original: National and International Nostalgic Pop.

Two burgers, lettuce, cheese, special sauce, onion, pickles and right playlist for you to enjoy.

If you could choose a single song to accompany you for the next 10 years, what would it be?

With this motto, Nubank invited us to the brand's 10th anniversary event, where you could suggest a track for the bank's time capsule: a special playlist with the songs that fans want to continue listening to for the next decade - now available on Nu's official Spotify profile.

The action revolved around a super dynamic quiz: with two simple questions about genres and rhythms, Nubank wants to help you continue to rock your moments musically – from today until the next 10 years.

Between Pop, Samba & Pagode and MPB – whether for the fast-paced crowd or the more relaxed crowd – in the end we take care of the ideal playlist for you, with the tracks that will accompany you, so you can experience the possibilities.

Because Nubank believes that, like the bank, music also has the power to connect people, strengthen relationships and make moments unforgettable.

Music is what moves us, today and always. <3

The musical identity of the restaurant that captures the hearts of everyone around the world is ours.

Much more than a restaurant, Outback is an experience and music, of course, is an essential part of this journey. Therefore, we were invited to prepare the brand's musical rebranding on digital, taking care of all the points that influence the connection between the public and Outback on Spotify.

New playlists, new look, new content, in a perfect union for the brand to always remain present and strengthened among its consumers.

Themed playlists to strengthen campaigns, in addition to playlists that present the brand's moods, with new features every month so that followers are always up to date with the good news from the musical universe.

The unparalleled flavor of Outback accompanied by the perfect track to listen to among the crowd – like the brand's Brazilianness campaign with the beloved Thiaguinho <3

To check out all the sounds – and choose your favorite! – just follow Outback’s profile on Spotify.

Music of The Spheres – one of the most anticipated tours in the world with a digital experience powered by Tecla Music. <3 

The band Coldplay created an out-of-this-world theme and launched a new tour in several countries. Planets and celestial bodies were featured in the shows in a visual spectacle that the group is known for constructing.

Bringing the audience even closer, we were invited to create an experience where fans can translate their musical tastes into these spatial elements that are part of the tour.

Our idea was to plan, for example, that your most listened to artists are the stars that shine brightest in your sky.   

Oh! Night or day? Yes, even the time you consume music most on Spotify can be revealed by experience – confirming whether your vibe is more solar or lunar. 😉

In addition to the dynamics – which introduces fans to the creative side of the tour – the user ended the experience by receiving a personalized playlist with what they enjoy listening to and + several of the band's favorite tracks. <3

Pride defines: we are responsible for creating the digital experience Increase the Volume of Your Pride, created for Spotify with sponsorship from Youtube Shorts.

We developed an algorithm integrated into Spotify's API that calculated the percentage of artists from the LGBTQIA+ category in the user's library – we showed listeners how and how much they consume LGBTQIA+ artists on the platform.

In the end, it presented the possibility of 'increasing the volume' of pride, generating a playlist that could go to 100% of LGBTQIA+ representation, enjoying the playlist and even choosing how many names from the universe the user could hear – and know!

The work was so special that we were selected by Spotify Advertising Hits 2022 – an award that celebrates brands, agencies and campaigns – as the Best Digital Experience of the year!

Too much, right?

Innovation, technology, information – and lots of good music. How we connect Itaú Personnalité to a unique and powerful musical profile. 😉

The Itaú Personnalité Investment Center positions itself as an experience for market investors. The musical identity, of course, also needed to follow the same rhythm and concepts as the brand – from physical to digital.

That's where we come in. <3

With this in mind, we use music as a guideline to open dialogue with the new generation of investors, understanding that, by positioning itself musically, the brand offers a welcoming experience that is even more present in its customers' daily lives.

Thus, we became responsible for the musical curation of the Investment Center, one of the most important and strategic points in São Paulo, in Faria Lima.

The environment, which was designed for the meeting of young investors – with content, information, news and lots of entertainment, called for that quality soundtrack, right? 😉
In addition to the music curation, we created a series of spots that help set the informative tone in the space and, in this way, position the new Itaú Investment Center to engage with its audience.

There is music everywhere – and we are here to show you the best ways. 😉

The radio for the biggest women's footwear brand in Latin America is now Tecla Music 😉 

Through immersion and research into the Arezzo universe, we created a sound aesthetic that musically manifests the brand's spirit to its audience.

Our project involves sound identity and music management, from physical to digital – in more than 400 stores across the country.

The perfect trail from head to toe. <3