WONANDWTAMYOU

brands & people

ATRAVANDs

from the music

The most famous burger in the world with a musical experience Powered by Tecla Music.

We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best – and even better, get an exclusive playlist for your style?

With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac's – now in the Duplo and Bacon versions.

Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste – based on an analysis of your profile on the streaming platform.

3 burgers, 3 moods

At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.

– Big Mac Bacon: Current Hits & International Pop.
– Big Mac Duplo: Current Hits & National Pop.
– Big Mac Original: National and International Nostalgic Pop.

Two burgers, lettuce, cheese, special sauce, onion, pickles and right playlist for you to enjoy.

The musical identity of the restaurant that captures the hearts of everyone around the world is ours.

Much more than a restaurant, Outback is an experience and music, of course, is an essential part of this journey. Therefore, we were invited to prepare the brand's musical rebranding on digital, taking care of all the points that influence the connection between the public and Outback on Spotify.

New playlists, new look, new content, in a perfect union for the brand to always remain present and strengthened among its consumers.

Themed playlists to strengthen campaigns, in addition to playlists that present the brand's moods, with new features every month so that followers are always up to date with the good news from the musical universe.

The unparalleled flavor of Outback accompanied by the perfect track to listen to among the crowd – like the brand's Brazilianness campaign with the beloved Thiaguinho <3

To check out all the sounds – and choose your favorite! – just follow Outback’s profile on Spotify.

The Basics of Brazil, now also in music.
How we developed the digital strategy, on streaming platforms, of one of the biggest and most relevant brands in Brazil. 😉

To begin with, we analyze and study the brand's positioning, understanding how it behaves and talks to the consumer.

Then, we dive into existing concepts to create a new proposal that musically translates the new positioning designed for Hering.

Thus, we created the “soundbook”, with the musical pillars defined for all platforms – generating brand desire and engagement with the public. Because nothing like good music to bring us together 🙂

The result is a sound identity with the most essential aspects of Brazilian music, featuring everything from new artists that are on the radar to classics of each genre.

To make things better, you can listen to our musical selections on your favorite platform. Play!

Innovation, technology, information – and lots of good music. How we connect Itaú Personnalité to a unique and powerful musical profile. 😉

The Itaú Personnalité Investment Center positions itself as an experience for market investors. The musical identity, of course, also needed to follow the same rhythm and concepts as the brand – from physical to digital.

That's where we come in. <3

With this in mind, we use music as a guideline to open dialogue with the new generation of investors, understanding that, by positioning itself musically, the brand offers a welcoming experience that is even more present in its customers' daily lives.

Thus, we became responsible for the musical curation of the Investment Center, one of the most important and strategic points in São Paulo, in Faria Lima.

The environment, which was designed for the meeting of young investors – with content, information, news and lots of entertainment, called for that quality soundtrack, right? 😉
In addition to the music curation, we created a series of spots that help set the informative tone in the space and, in this way, position the new Itaú Investment Center to engage with its audience.

There is music everywhere – and we are here to show you the best ways. 😉

An unprecedented initiative that celebrates the biggest names in the scene and recognizes their success and impact on Brazilian music. Yes, of course we would be part of the Creme Festival – the Trap and Funk playlist that became a real-life experience. 

We were invited by Spotify to develop promotional materials and boost communication for the event that promotes one of the biggest playlists in Brazil, with more than 1 million followers on the platform. 

More than seeing and hearing,
It's time to interact with the scene. 😉

Some names that passed through the festival: OROCHI . BIN. MC DAVI. MC DON JUAN. MC IG. CHEF.
ORUAM. MC RYAN SP. MC DRICKA. BORGES. MC MARKS. AKA FK.

The radio for the biggest women's footwear brand in Latin America is now Tecla Music 😉 

Through immersion and research into the Arezzo universe, we created a sound aesthetic that musically manifests the brand's spirit to its audience.

Our project involves sound identity and music management, from physical to digital – in more than 400 stores across the country.

The perfect trail from head to toe. <3