ELLUS + MUSIC KEY

When a label wants to go further, the musical curation is Powered by Tecla Music.

If the subject is winning fans, Ellus has opened the show since the 1970s. With a legion in love with the iconic jeans, the Inbrands brand has spread its fame worldwide thanks to a young, contemporary, free and transgressive DNA.

Since then, there have been many launches, collaborations and events created by the fashion brand. The campaigns in unusual places and alongside iconic figures such as Kate Moss, Milla Jovovich, Cindy Crawford and Tom Munro also yielded good advertising memories from the 2000s – and likes to this day!

Far beyond the look and the models, photographers and national celebrities always made the band play. So of course, as experts in Music Branding, we are part of the brand's sonic conceptualization – from stores to its official Spotify profile. The brand's musical identity has a modern and sophisticated attitude. The tracks bring a mix between Pop and Indie, Hip Hop and Rock. In addition to Indoor Radio, which creates an atmosphere in the stores, this essence provides the starting point for Ellus' streaming playlists.

Are you curious? Press play to join this wave!

Naturally from Rio, curated Powered by Tecla Music.

The salty waters and solar winds of Ipanema in the 70s inspired Ricardo Ferreira's adventurous lifestyle – and the opening of the first Richards. For him – and his brand – the art of living (or adventuring) life is sailing, surfing and sea hunting. Since that time, the creator has maintained the mission of the boutique, which soon became a chain of stores, to be pleasure. And let's face it, there's nothing like music to make everything better, right?

Expansive and tropical, the brand's sonic identity is elegant and has that good Brazilian energy.

With bossa nova, samba, mpb, reinterpretations and b-sides, but also ranging from indie to international R&B, Richards' music branding is a musical journey – complete with good waves at all physical points.

In streaming, the Inbrands brand conveys the adventurous and traveling spirit with playlists inspired by journeys, collections and seasons. Connecting with customers is a success there, and of course we curate and update things in line with Richards' sonic identity.

Richards incorporates the holidays into his everyday life. Key controls the trip in one play!

Arezzo and the most famous supermodel in the world unite their steps to the sound of Tecla Music.

Arezzo's winter arrived with big spotlights. No wonder, in addition to an authentic concept that encourages consumers to illuminate their inner essence and move forward, the brand brings Gisele Bünchen as a reference that the catwalk is yours alone – and the path is yours alone too!

In addition to delivering a lot of posture, faces and catwalks in the campaign, on the brand's social networks the model gives tips on how she feels more powerful behind the lens. The “Giseles way” painting is a revelation of secrets that inspire everyone’s beauty – the comments are full of praise!

Of course, Arezzo, as a good Brazilian, also knows how to be a die-hard fan – in this case, pop is Bünchen. Over the years, the relationship between brand and model has become increasingly interesting.

In 2016, Gisele photographed herself in the Winter campaign. It was such a success that the muse made Arezzo's shares rise on the stock exchange. And since then, they have always been together. More recently, in Summer 2024, she was the star of the playful aquarium in “Dream On”. Needless to say, the launch event featured a dinner that stopped the internet!

Giving this combination even more meaning, we developed a special playlist for the Winter 2024 campaign. In “On my way”, proximity, connection and experience create the perfect tone to focus and reach your essence. Therefore, the track aims for elegance with releases to listen to every season.

Being part of this journey puts us in the front row 🙂

Between Copacabana and Ipanema, the microcosm that makes up the Hotel Arpoador lifestyle.

The 70's were iconic for the culture, urbanism and growth of Rio de Janeiro – and spread the Rio lifestyle to the rest of the world. By the sea, Hotel Arpoador was born in the refreshing rhythm of modernism – and it is clear that so much history matches the cosmopolitan, tropical and emblematic sound identity that we created for this space 😉

To create a vibe from the entrance to the hotel's common areas, surrounded by the solar energy of the coast, our curators developed an indoor radio track that matches the view – and the breeze, obviously! The playlists, which are on the hotel's Spotify profile, promote the space's 3 moods:

after the magical view, live the night

In the rooms, you can play and enjoy the good waves with the bamboo speaker, an organic speaker project that we developed in partnership with the hotel. In addition to amplifying the sound, it is lightweight and can be taken anywhere – including buying it for your home 😉

Celebration, only if there is music! For Hotel Arpoador's half-century celebration, we made a playlist for each decade. Tip: start in 1974 and take a trip back in time – so delicious <3

Creating trails that match the view – and history – of Hotel Arpoador is our vibe 😉

The hottest spot in Rio, powered by Tecla Music 😉

We are responsible for the musical identity of the desired environment of cariocas and tourists, Elena. It took months of study and immersion to arrive at the emotional identity – directing the musical strategy that is the face of the space: an entrance bar, restaurant, rooftop and dance floor.

Multisensory connections to sharpen your senses:

A sophisticated, Brazilian, contemporary and unique musical identity – representing the main attributes that the brand carries – with iconic tracks, reinterpretations of classics and many new features.

The exclusive track encompasses the experience of each environment in the place – day or night – through Tecla Music Player, our indoor radio app created to serve stores and restaurants.

For streaming, we came up with 5 playlists that perfectly match the audience's behavior in different environments and days.

The success expanded and so did the playlist! The new space – Eleninha – opened its doors in the neighborhood with a restobar proposal. Keeping up with the pace, we implemented more ways to sophisticate play and harmonize the senses on Spotify.

The pop footwear brand from the Arezzo&Co group has a musical identity, streaming curation and radio in points of sale by Tecla Music.

Since 2008, Anacapri's goal has been to simplify everyday life with quality, personality and of course, comfort!

With a diverse audience and around 1k models and colors produced per year, the brand fills the walk with good music!

To accompany this catwalk of creations, which range from the latest trends to the classics that are always in fashion, we developed a pop, light and trendy musical identity!

In addition to musical curation and monthly updates, we closely monitor Anacapri's calendar of releases and events, suggesting content and creative communication ideas in streaming.

We are thrilled to create with such a pulsating and feminine brand!

Shoes, bags, clothes & music powered by Tecla.

With almost 30 years in the fashion market, Schutz is largely responsible for giving a statement attitude to the looks of thousands of Brazilian women every year. The brand's modern footwear follows the refresh of fashion weeks across the globe.

In the store, the experience follows the modernity and power of the products. With contemporary shelves, cubic displays and cozy lighting, the shoes and accessories are displayed like true works of art.

To accompany so many sensations, of course we created a unique sound identity! The shopping trail is urban, lively and has that glam touch that perfectly reflects the Schutz style of walking around the world.

As the brand remains firmly at the top of consumers' minds, we also created lively playlists that explore current hits, pop, hip hop and tropical house – just press play to truly feel the fashionista attitude of this curation!

Developing trails as iconic as the steps with Schutz is our vibe!

Because toasting life is our thing. <3

We are responsible for the brand's musical identity on streaming platforms, creating this new look following the release of the track Um Brinde à Vida, with Mumuzinho.

The brand – which is already super musical, following in the footsteps of the iconic Mussum – directed the content towards the ideal moments for beer consumption, always bringing people together to toast all the good times.

This action is a celebration of the brand's 10th anniversary – and we tested it here to prove that a party needs good music. 😉

If music is a universal language of emotions, we come to show that our case with #SoundOn is capable of surpassing horizons. <3

With the arrival of TikTok's music marketing and distribution platform in Brazil, the principle of our challenge was to popularize the Sound On profile on Spotify and ensure that its artists gained notoriety through relevant playlists within the platform.

Here, we don't even need to mention the importance of TikTok in the music market – being responsible for several promotions and (re)releases of tracks that reached unexpected numbers due to the viralization of videos and trends.

This way, after the release, our music curation work is to ensure that the distributor's artists continue with their tracks promoted in weekly release strategies within the 04 main playlists that speak to the funk, country, trap and summer to party genres.

Currently, the profile has playlists with thousands (!!!!!) of followers in our daily monitoring, management and performance work, making the musical selections grow and have an increasingly larger audience, of course 😉

To check out all the releases and news, just search for Sound On on Spotify.

Follow our work there <3

The musical identity of the restaurant that captures the hearts of everyone around the world is ours.

Much more than a restaurant, Outback is an experience and music, of course, is an essential part of this journey. Therefore, we were invited to prepare the brand's musical rebranding on digital, taking care of all the points that influence the connection between the public and Outback on Spotify.

New playlists, new look, new content, in a perfect union for the brand to always remain present and strengthened among its consumers.

Themed playlists to strengthen campaigns, in addition to playlists that present the brand's moods, with new features every month so that followers are always up to date with the good news from the musical universe.

The unparalleled flavor of Outback accompanied by the perfect track to listen to among the crowd – like the brand's Brazilianness campaign with the beloved Thiaguinho <3

To check out all the sounds – and choose your favorite! – just follow Outback’s profile on Spotify.

Research, actions and directions that make it happen.

If for so many years we worked with curation and musical identity for brands, we ventured even further to create launch and campaign strategies directly with artists.

Thus, our project with Paralamos do Sucesso was born.

Our delivery involved data collection and performance analysis, positioning strategy on networks and platforms, creation of themed playlists on the band's profiles and directing digital actions to boost streams.

For delivery, we rely on our multidisciplinary curation and content team, including market curators, data scientists, performance scientists and UX Designer.

Reinforcing the band’s presence on digital platforms – from streaming to social media.

The launch of one of the biggest partnerships in the streaming universe, powered by Tecla Music. 😉

In 2023, Tim and Apple teamed up to deliver even more experiences for customers: all Tim Black users secured an Apple One subscription with hundreds of products on the platform.

To promote the news, the project included the participation of names such as Rodrigo Santoro, Iza, Pequena Lo – and much more! – which appeared in communications throughout the country.

 The launch of the partnership featured a poem-playlist, where the song titles – when read in sequence – formed an interactive and fun text.

To make things even better, a team of digital influencers promoted the playlist, impacting more than 90 million followers on social media.

Entertainment, quality, safety and innovation.

Just the way we like it. <3

A Good Holiday is a Non-Stop Holiday!
We packed the April 2023 holidays for you to enjoy without having time to end. 🙂

We have prepared three playlists with different themes to play during the holidays: Family Trip, Holiday with Friends, Relax and rest.

Easy and quick, with the idea of enjoying the moments that really matter, without wasting that boring time on things that don't matter.

Even without the holidays, you can check out all the musical selections on Sem Parar's Spotify!

Fresh Sounds for Mentos! <3

We were responsible for the playlists of the Mentos + Spotify campaign, which guaranteed a year of premium subscription for hundreds of participants.

We thought about giving a boost to different day-to-day situations – from that energy to start the week or a little extra strength during moments of physical exercise.

Therefore, we prepared six playlists that appeared on all the gum's special packaging, introducing new artists and songs to the public and helping them explore a new world of music.

The campaign ran for a few months in 2021, impacting thousands of people across Brazil.

It’s great to follow how sound branding provides infinite possibilities for actions, right? 🙂

The evolution in the musical identity of one of the brands best known to Brazilians.

First, a recap: If you didn't already know, we are responsible for the musical identity and playlist curation of the Chás Leão brand.

Our purpose was to sound the 'É Bom Pra Quê' campaign, presenting different moments where it is possible to witness the brand in our daily lives.

Leo is culture, Leo is moment, Leo is sound.

In this way, we present a new stage for the brand in the streaming profile – following the digital repositioning of the campaign across the country.

Now, we create a connection with the public's feelings, following each person's moment – whether for those who are happy, tired, in love, focused or wanting that extra dose of energy to get through the day, for example.

The brand's desire to connect product consumption to everyday moments of pause led us to build new playlists and musical selections connected to consumers' main desires – Chás Leão is good for my moment.

The desire to build a brand that consolidates and evolves musically, keeping pace with our customers is ours. <3

Creating 267 playlists in record time could only be Tecla Music's doing. 😉

To celebrate the return of one of the biggest festivals in the world, Tim, the festival's sponsor, presented the #AMúsicaNãoPara campaign.

The proposal was made in streaming, with our creation of 267 playlists on Deezer in the form of a countdown – one per day until the opening of the festival.

In record time, we prepared selections with more than 6 thousand hours of songs in 24-hour playlists, perfect for those who wanted to enjoy different artists at any time. <3

The Basics of Brazil, now also in music.
How we developed the digital strategy, on streaming platforms, of one of the biggest and most relevant brands in Brazil. 😉

To begin with, we analyze and study the brand's positioning, understanding how it behaves and talks to the consumer.

Then, we dive into existing concepts to create a new proposal that musically translates the new positioning designed for Hering.

Thus, we created the “soundbook”, with the musical pillars defined for all platforms – generating brand desire and engagement with the public. Because nothing like good music to bring us together 🙂

The result is a sound identity with the most essential aspects of Brazilian music, featuring everything from new artists that are on the radar to classics of each genre.

To make things better, you can listen to our musical selections on your favorite platform. Play!