ArtRio 2024

One of the main art events in Latin America, the space brings together the country's main galleries in Rio de Janeiro. During the 4 days of programming, you will find guided tours, video art screenings, exhibitions and, of course, music.

In the sound waves

Tecla Music's relationship with ArtRio is not new. This year, our presence there has expanded to find new ways to bring music to the event spaces.

After all, music is also an expression of art that connects, moves and generates connections. Don't touch, it's art.

Guided experience

One of the sound innovations you will find at ArtRio this year is the Guided Experience created by Tecla Music.

Through the QR codes spread throughout the event, you can access the fair's official profile on Spotify, where we provide 3 art tracks in the form of an audio guide: contemporary art, modern art and female artists. 

Press play >>>

On each of the trails, we tell the stories of the main works in the area and the history of the brilliant artists behind them. Names such as Di Cavalcanti, Tarsila do Amaral, Heitor dos Prazeres, Adriana Varejão, among others, are available in the ArtRio Guided Experience.

Soundtrack

The sound system for the space is also our own work. With a refined curation that combines good taste and contemporary style, visitors are entertained through the corridors by ArtRio's official radio.

And of course, DJs

The days there end with sound art: the already consecrated celebration at the end of each night this year has a special curation, powered by Tecla Music. We sought a selection that reinforces the diversity and eclecticism so present in Brazilian music, with the presence of X, Y and Z.

“ArtRio has a special place in the city’s calendar – and it goes far beyond a simple art fair. It is clear, then, that music must accompany this movement, being present not only during the celebrations, but also in the daily lives of those who visit the space.”

Paulo Sattamini, Creative Director at Tecla Music

Come to ArtRio and play this journey of art and music.

THE SOUND OF CASA BRASIL IS OURS

What are the playlists we created to support Team BR at the 2024 Olympics like:

A LITTLE PIECE OF BRAZIL IN FRANCE

Casa Brasil is a space of the Olympic Committee to celebrate Brazilian sports and culture. And of course, our music is one of the elements that sets the tone of this space. At the invitation of Embratur, we created 6 playlists that are used as a soundtrack in the place and that you can also find on Visit Brasil official profile, on Spotify.

TO GET OLYMPICS

Get into the rhythm: the playlists created reveal the synergy between Brazil and France, with a curation that only proves that we are also gold medalists in sound waves.

The largest global innovation and technology conference has a stage Powered by Tecla Music.

But what is RIW?

An annual meeting lasting 4 days, which brings together more than 100k people in the port area of Rio, bringing the most diverse themes – from agriculture to pop – always with an eye to the future, bringing together the biggest names in each area.

Of course, music couldn't be left out of this. Since the 2nd edition of the event, we have been responsible for Music Forward, the 100% conference dedicated to the topic, with special guests to talk about trends and behaviors in our industry.

And it doesn't stop there – in addition to the stage with lectures and tables, our program also includes special content, workshops, fairs and even cinema.

It's music, but it's also: innovation, data, artificial intelligence, NFT, streaming monetization, audio, podcasts, public policy, ESG, social agendas, cannabis, music & healing, neuroscience, women in the industry, copyright, sound art.

Among the various names and brands, the following have already passed through our line up: Spotify, Nelson Motta, Rodolfo Medina, Dream Factory, Ambev, Warner, Kaê Guajajara, Globoplay, The Summer Hunter, Benedita da Silva, Nando Reis, Atabaque, and yes, even Juliette 😉

Follow us to stay up to date with the latest news from the world of music.

The Summer Hunter took the connections he created on the internet to real-world experiences.

The Summer House was the first of many occasions to bring your community together in a place to meet people, disconnect, toast, flirt, dance – or simply enjoy a good day.

Here we bring you a little more of what happened at this event that was the highlight of the summer and we were proud to be part of.

Swimming pool at Casa da Glória

If just knowing that Casa de Verão took place in this historic mansion in Rio de Janeiro doesn't already make you excited for the next edition of the event, you're all wrong.

Located in one of the neighborhoods in the heart of every Carioca, the mansion was an oasis in the middle of Rio's summer. The heat was killing, but the pool was open to cool off 😉

Lots of cool people

After so much time promoting online connections, TSH put together a program full of culture, with classes, talks and workshops, all designed to facilitate dialogue and create even stronger bonds – transforming followers, readers and listeners into friends, partners or collaborators. Real world, you know?

Powered by Tecla Music

You already know what that means, right? If you have Tecla Music, there's lots of good music to celebrate the solar side of life!

Here, we curated all the music for the house and put together an incredible program for the weekend, with shows and DJ sets that left no one standing still – from sunrise to sunset.

Research, actions and directions that make it happen.

If for so many years we worked with curation and musical identity for brands, we ventured even further to create launch and campaign strategies directly with artists.

Thus, our project with Paralamos do Sucesso was born.

Our delivery involved data collection and performance analysis, positioning strategy on networks and platforms, creation of themed playlists on the band's profiles and directing digital actions to boost streams.

For delivery, we rely on our multidisciplinary curation and content team, including market curators, data scientists, performance scientists and UX Designer.

Reinforcing the band’s presence on digital platforms – from streaming to social media.

Fresh Sounds for Mentos! <3

We were responsible for the playlists of the Mentos + Spotify campaign, which guaranteed a year of premium subscription for hundreds of participants.

We thought about giving a boost to different day-to-day situations – from that energy to start the week or a little extra strength during moments of physical exercise.

Therefore, we prepared six playlists that appeared on all the gum's special packaging, introducing new artists and songs to the public and helping them explore a new world of music.

The campaign ran for a few months in 2021, impacting thousands of people across Brazil.

It’s great to follow how sound branding provides infinite possibilities for actions, right? 🙂