Summer, protection and Raid combine with digital experience

No more mosquitoes around too?

Raid and Spotify have teamed up to present the perfect summer – without the sting, of course.

And if there's music, there's Tecla Music: here, we created the entire digital experience of the campaign, with a quiz that takes you to the right playlist for the hottest season of the year – without any mosquitoes getting in the way of your day!

For the campaign, we also created 4 playlists, one for each moment of the day at home. Which represents you best?

Run to the hotsite and live this experience.

The musical experience that unites gum, music and carnival is ours.

This carnival, Trident arrived with us to reveal her mouth based on the songs she sings the most.

And the best: in a campaign that has an exclusive musical track featuring Ludmilla's powerful voice.

Yes, one of the most beloved gum brands in Brazil invited us to develop an exclusive experience that reads your musical taste on Spotify and tells you what the vibe is in your mouth this carnival.

The technology identifies whether you listen to more danceable, upbeat, acoustic, live music, or even those karaoke hits to sing out loud, you know?

AND WHAT IS YOUR PROFILE?

You can be the mouth that kisses, the one that laughs, the one that screams, the one that sings or even the one that shakes your chin and dances until you finish.

And it doesn’t stop there: for each of these 5 profiles, we put together a unique playlist with the best of what you listen to most – or should listen to 😉

Do you want to check the result?

Run on profile by Trident on Spotify and Unlock Play 😉

The most famous burger in the world with a musical experience Powered by Tecla Music.

We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best – and even better, get an exclusive playlist for your style?

With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac's – now in the Duplo and Bacon versions.

Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste – based on an analysis of your profile on the streaming platform.

3 burgers, 3 moods

At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.

– Big Mac Bacon: Current Hits & International Pop.
– Big Mac Duplo: Current Hits & National Pop.
– Big Mac Original: National and International Nostalgic Pop.

Two burgers, lettuce, cheese, special sauce, onion, pickles and right playlist for you to enjoy.

We guarantee that the art of washing clothes will never be the same again. 😉

From the North to the South of the country, if there is one thing that unites everyone, it is “jeez, I need to do laundry!”. With this in mind, we were invited by the brand to determine which OMO Vibes best suits each consumer's profile.

We defined 5 musical profiles with the most listened to genres across the country – Funk, Pop, Sertanejo, Pagode, Electro – in an experience where you answered an interactive quiz to discover your vibe, with color preferences, sounds and different moods of the day. 😉

In the end, the user was presented with a personalized playlist with the perfect musical behavior for them to listen to at that moment.

Because everything is better listening to music – including doing laundry. <3

If you could choose a single song to accompany you for the next 10 years, what would it be?

With this motto, Nubank invited us to the brand's 10th anniversary event, where you could suggest a track for the bank's time capsule: a special playlist with the songs that fans want to continue listening to for the next decade - now available on Nu's official Spotify profile.

The action revolved around a super dynamic quiz: with two simple questions about genres and rhythms, Nubank wants to help you continue to rock your moments musically – from today until the next 10 years.

Between Pop, Samba & Pagode and MPB – whether for the fast-paced crowd or the more relaxed crowd – in the end we take care of the ideal playlist for you, with the tracks that will accompany you, so you can experience the possibilities.

Because Nubank believes that, like the bank, music also has the power to connect people, strengthen relationships and make moments unforgettable.

Music is what moves us, today and always. <3

Love is in the air - in the form of a song – powered by Tecla Music. <3

In October 2022 we participated in the world premiere of one of the most watched films in Brazil in a Netflix production.

After the Universe provides a lot of emotions by sharing the trajectory of the character of Giulia Be, a Brazilian singer and actress who owns classics such as Menina Solta, Era Amor and Eu Me Amo Mais, for example.

To promote the film, we created a Digital Experience where the user could write a poem-playlist to send to someone. When choosing a musical genre and writing a message, the first letter of each word was represented by a song in a playlist made for you.

At the end, the profile received the playlist link to send the letter online to their favorite @. <3Check out the action and send your messages of love by clicking on the link: https://after universe.with spotify.com/

Better days will come
If summer days remain forever in your memory, how about a playlist made especially to enjoy these moments? 😉

We were invited by Droga Raia to create a digital experience within the concept of the 'Dias Melhores de Verão' campaign, offering the public the opportunity to have an exclusive musical selection for each user. After all, only we know how we like to enjoy the days of the hottest season of the year, right? <3

And how did it work?
We analyzed the musical genres you listened to most on the first day of summer and, based on your own selection, we created an exclusive playlist with the artists you consume most and new releases of the season to discover.

Yes, in one click the user could relive the emotions of the first day of summer – and create many more with new favorite songs.

Planning projects that impact people is our thing. Even better if it goes to the largest pharmacy chain in the country 😉

Music of The Spheres – one of the most anticipated tours in the world with a digital experience powered by Tecla Music. <3 

The band Coldplay created an out-of-this-world theme and launched a new tour in several countries. Planets and celestial bodies were featured in the shows in a visual spectacle that the group is known for constructing.

Bringing the audience even closer, we were invited to create an experience where fans can translate their musical tastes into these spatial elements that are part of the tour.

Our idea was to plan, for example, that your most listened to artists are the stars that shine brightest in your sky.   

Oh! Night or day? Yes, even the time you consume music most on Spotify can be revealed by experience – confirming whether your vibe is more solar or lunar. 😉

In addition to the dynamics – which introduces fans to the creative side of the tour – the user ended the experience by receiving a personalized playlist with what they enjoy listening to and + several of the band's favorite tracks. <3

Pride defines: we are responsible for creating the digital experience Increase the Volume of Your Pride, created for Spotify with sponsorship from Youtube Shorts.

We developed an algorithm integrated into Spotify's API that calculated the percentage of artists from the LGBTQIA+ category in the user's library – we showed listeners how and how much they consume LGBTQIA+ artists on the platform.

In the end, it presented the possibility of 'increasing the volume' of pride, generating a playlist that could go to 100% of LGBTQIA+ representation, enjoying the playlist and even choosing how many names from the universe the user could hear – and know!

The work was so special that we were selected by Spotify Advertising Hits 2022 – an award that celebrates brands, agencies and campaigns – as the Best Digital Experience of the year!

Too much, right?

Cinema's big bet in 2023, powered by Tecla Music 😉

We were invited to promote a big party: the launch of Barbie The Album – with the songs that are part of the most anticipated film of the year.

To celebrate this moment, we prepared a weekly stream party with the musical releases that are part of the album and invited the artists' fan club and digital influencers to promote the musical release – not only in Brazil, but throughout Latin America.

Which Anitta are you at Carnival?

We created a digital experience that confirms that for every mood, there is a perfect Anitta for you. 😉 

We were invited to take on a challenge: to musically translate profiles that speak to the Carnival theme and match each of the songs from the album À Procura da Anitta Perfeita.

This way, we created SOME profiles, such as: Queen of the drums, Don and owner of the ride, Apaixonad, Full of contacts and much more.

The best part: at the end of the experience, the user received a personalized playlist with tracks to listen to whenever and wherever they want. 

This is another case that we present here and reflects what we believe. After all, using music as a connection tool presents you with a universe of possibilities.

An unprecedented initiative that celebrates the biggest names in the scene and recognizes their success and impact on Brazilian music. Yes, of course we would be part of the Creme Festival – the Trap and Funk playlist that became a real-life experience. 

We were invited by Spotify to develop promotional materials and boost communication for the event that promotes one of the biggest playlists in Brazil, with more than 1 million followers on the platform. 

More than seeing and hearing,
It's time to interact with the scene. 😉

Some names that passed through the festival: OROCHI . BIN. MC DAVI. MC DON JUAN. MC IG. CHEF.
ORUAM. MC RYAN SP. MC DRICKA. BORGES. MC MARKS. AKA FK.

The campaign that arrived to show that all Brazilians match country people is our thing. 😉

Brahma prepared a project that got people talking, showing that every Brazilian has a feat with country music during the most important moment of the scene in the country, the Brahma Sertanejo Circuit.

And, to prove that they are not wrong, we were invited to create a digital experience where an automatic reading of your Spotify profile could be carried out to discover – within what you are listening to – what percentage of country music and other genres you listen to the most to give feat.

To make things even better, 4 ambassadors were chosen to represent the main genres of Brazilian music:

Pericles with Pagoda | Marina Sena with Pop | Mc Daniel with Funk | Simone with Sertanejo.

The result?

DanceNejo, PopNejo, PagoNejo, FunkNejo and much more, in a personalized playlist for you. 😉