TECLA MUSIC MAKES AWARD-WINNING CAMPAIGNS

Our digital experiences were awarded by Spotify! So let's talk about success stories?

In the second edition of Spotify Hits, creative campaigns that truly connect brands and audiences through music and streaming were recognized. As a music branding agency, we are more than proud to sign the digital experiences of three winning cases – with innovation, technology and brand strategy.

Among the campaigns, our winners were: Brahma feat sertanejo, McDonald's in Big Mac for everyone and Omo vibes. Each of them brought a unique approach, exploring different forms of digital interaction.

In “Brahma feat country music”, we developed a digital experience that analyzes the musical preferences of participants on Spotify, plots the percentage of country music in the profile and suggests a personalized playlist with perfect combinations for each user. Come and see!

In the “Big Mac for everyone” campaign, we created a digital experience that identifies the musical preferences of Generation Z, suggests the ideal version of the snack along with a personalized playlist to accompany the meal. Experience here!

And finally, in “Omo vibes”, we proposed and created a digital experience that maps different musical profiles based on the most listened to genres in Brazil. Through a interactive quiz, customers discover the mood that best suits their profile and receive a playlist to make washing clothes more fun.

Music can be a powerful tool for connecting brands and people – there’s no doubt about it anymore, right? Being part of this moment of digital transformation in marketing is our thing!

Do you feel like making that noise? Click here 😉

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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!