Music as an invisible signature: how sound became a strategic asset for brands
For 18 years, Paulo Sattamini has been recording music tapes to give to friends on trips. "I started...
What I talk about when I talk about music branding
In today’s fast-paced world, paying attention to details is increasingly becoming a modern luxury. The first trimester…
Music Branding for Retail: What You Need to Know in 2025
This year Tecla Music celebrates 18 summers (or carnivals, springs… as you prefer 😉 and, in the middle…
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