PERSONALIZED AMBIENT MUSIC: IMPROVE THE CONSUMPTION EXPERIENCE 

Let's face it, it's increasingly difficult to attract the public's attention. Excess technology keeps everyone connected – and at the same time disconnected from real life. 

Therefore, when a customer arrives at the store, the search is for more than just a purchase or service. Only this place gives the sensation (on your skin) of the essence (or branding) of the brand!

No secrets here: physical experience is increasingly important for connection, loyalty and experience between brands and people. Consequently, it generates better positioning in business and magnetism in consumption.

MUSIC IN THE STRATEGY

Do you want to keep up with these needs? An effective way is to invest in brand experience – in this sense, music branding takes on a primary role in air conditioning the environment. Music fills the void of silence, makes any place more inviting and gives the customer good feelings while shopping. 

Here, it is worth highlighting that 50% of consumers say they leave the place when they don't like the music, according to Immedia PLC. If you want to attract, keep or get closer to consumers, your brand certainly needs to turn up the volume! 

So, now, take this step by step to create personalized ambient music:   

_Seek to understand your sound identity, which must be aligned with the business’ branding and audience 

_Set up a trail with enough time and that conveys the desired sensations

_Talk, train and instruct your team about the importance of this implementation 

_Take your sound brand to streaming and strengthen the connection through music with the public  

_Take advantage of the digital environment to present your sound and raise the good waves!

Need help making that noise? Here, we manage music branding and offer indoor radio services with an exclusive, automated and lightweight player! Click here to see more 😉

STAY TUNED! 

In Brazil, on average 54.7% of time is spent in front of screens, equivalent to 9 hours and 13 minutes. Of this period, around 3 hours and 37 minutes are dedicated to social media. 2024 data from Electronics Hub shows that our population already ranks second in screen use. 

Amid this scenario, brands and businesses adapt to the digital context, but attention to the physical point (so aligned with the real experience) is urgent. In fact, it is within the business that the consumer truly connects with the brand experience – and music has everything to do with this atmosphere. 

According to the WGSN trends research platform, by 2026 the excess stress generated by this speed of modern life will generate a type of widespread burnout. Therefore, brands and companies should aim for services, products and, above all, experiences that are an antidote to anxiety.

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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!