VOLTAR
Music Branding for Retail: What You Need to Know in 2025
This year Tecla Music celebrates 18 summers (or carnivals, springs… whatever you prefer 😉) and, amidst so many plans to celebrate our “maturity”, we believe in the idea of reinforcing our essence even more.
It all started with burning CDs for brands, but the truth is that we have evolved over time and, today, our scope goes far beyond curating for points of sale. There are countless streaming profiles, digital experiences and special projects that we package year after year, but we never stop doing what is in our DNA: the radio in stores. As we said, your brand with the right sound.
With so many new products on the market, we understand that it is time to bring them all together in one place:
And the [ SHOWCASE ] This is the space: a new look at retail that accompanies our indoor radio solution, the Tecla Player App. This newsletter is released once a quarter to highlight the highlights of the sector, trends, commercial agenda and opportunities to explore sound, bring the audience closer and generate commercial connections through music.
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TRENDING
M NRF Big Show 25, the world's largest retail event, took place in January in NYC and brought trends worth highlighting. In addition to the expected growth of technology in retail – including AI –, some insights can be applied in a simple way in the day-to-day running of stores. Here are my highlights:
Less friction: Reducing barriers to the consumer experience is essential, and using solutions like Spotify Codes at the point of sale can facilitate immediate interaction and engagement with the brand.
Beyond the purchasing journey: Apple exemplifies how brands can create lasting relationships with customers. Developing sounds that accompany this journey (how about playlists for your customer's routine beyond the store?) can be an affordable way to strengthen bonds and reinforce identity.
Launch strategy: Louis Vuitton renews its storefront every quarter and invests heavily in influencers to amplify the strategy. Incorporating music into this concept and involving creators who communicate the brand's sound can greatly enhance the impact of each launch!
The end of the barrier between digital and physical: A study by EY Future Consumer revealed that 571% of consumers still prefer to see and touch products before purchasing. The generation known as Zalpha (Zs + Alphas) seeks immersive experiences without distinction between channels, making events and collaborations essential to strengthen the physical presence of brands. When it comes to sound, it is no longer possible to be just in-store or just digital – it is high time to integrate your platforms into a single sound.
SOUND _ You
Or how you can dig deeper with our studies of music, brands and generational impact:
🎧 Brands that create playlists connect more with GenZ's
Generation Z values people who speak their language – and music is an essential part of that vocabulary. Creating playlists, associating with local artists and integrating music into the brand experience strengthens emotional bonds and identification. In the end, it’s not just about selling, but about belonging to the same universe.
🛒 The music your customer listens to can encourage a purchase (and that’s not a bad thing)
The right sound in the shopping environment improves the experience, influences behavior and can even increase the time spent in the store. When done well, musical curation does not manipulate, but translates the brand's identity and generates a real connection with the consumer. And connection is conversion 😉
📢 49% of young people consume more from brands that invest in the music universe
Almost half of Generation Z engages more with brands that invest in music as part of their strategy. Integrating music into branding is no longer a differentiator – I would say it is essential for anyone who wants to speak to this audience, the new generation of consumers.
Did you like it? We publish our market studies every month, follow us for more! ;)=
ON THE AGENDA
Looking for ideas to celebrate the most important retail dates in your store or brand? How about exploring your audience’s connection with music? Here are 2 suggestions for each:
On Mother’s Day…
- In the back seat: a playlist with the classic songs we listen to in the car with mom
- Mother's words: They say all sorts of things, don't they? 😛 How about turning your “messages” into playlists?
- You are not everyone
- Don't forget your jacket
- We'll buy it on the way back
On Valentine’s Day…
- Our music is…: a question box for your audience to send that song that marks each relationship… And transform the suggestions into a playlist on your Spotify profile <3
- Submit this playlist: Sending music is a love language – what if your brand had the perfect playlist for people to share with the ones they love most?
Did you like the suggestions? Our creative team can bring many other ideas for your brand!
