MUSIC CONTENT LEADS GROWTH ON INSTAGRAM

Among thousands of @'s on Instagram, some creators attract more attention than others. Yes, we are talking about the noise crowd – also known as music influencers! 

Whether for artists who use social media as a stage to stay close to the public, launch marketing strategies and share public life; or content creators who are on the app generating engagement – music is the most powerful theme there, according to Hypeauditor. 

Sound waves are used by 11% to influence content creation to reach, engage and stand out. In 2023, some of them had more than 200% of growth. Come find out who they are: 

SHE MAKES MILLIONS

Opening the gate of success, @‌anacastelacantora grew 195% on Instagram in just one year. The singer number 1 on Spotify Brazil in 2023 He began his career on Twitter and since then has kept communication simple, close and authentic.

She gave country music a refresh by mixing the genre with funk, trap and piseiro – other favorites among Brazilians. Surfing the viral videos, the cowboy won the hearts of the gen z and today has the most expensive show on the scene, going from six zeros.

DANCE AND VIRALS

It is impossible to ignore that TikTok has changed musical behavior, bringing dance, comedy and multiple regionalities closer to sound. Composing, singing and producing some of the networks' viral hits, @‌hytalosantos is an example of that! He grew 236% on Instagram and already has over 170k listeners on Spotify.

FOLLOW ON GOSSIP

Between soap operas, ruffles and (dis)love, other names also gained visibility with their public lives in the spotlight. Are they: @‌mccabelinho with 92%, @‌naldobenny with 70% and @‌mcdaniell with 69% increase in followers.

EACH ONE HAS THEIR FAVORITE!

Around here, we believe that everyone follows a musical influencer – and we bet that using them in brand strategies, when aligned with the music branding of the business, it also generates a lot of success and brand awareness. 

Recently, Ana Castela announced a partnership with CeraVe – a skin care brand with an anti-acne line. At the video, she appears with her traditional cowboy hat, but in the company color, blue. The video already has more than 5 million views and reaches young audiences who identify with the artist. Any doubt that it is also a success in sales? 

If your brand wants to use the power of music in its communication strategy, the first step is to develop music branding. From it, you can identify promising genres and artists for your business too! Click here to read!

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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!