Does your retail brand resonate with GenZ?
In this special edition, we present the concept of Third Spaces for retail: connecting with more purpose…
Music as an invisible signature: how sound became a strategic asset for brands
For 18 years, Paulo Sattamini has been recording music tapes to give to friends on trips. "I started...
What I talk about when I talk about music branding
In today’s fast-paced world, paying attention to details is increasingly becoming a modern luxury. The first trimester…
Music Branding for Retail: What You Need to Know in 2025
This year Tecla Music celebrates 18 summers (or carnivals, springs… as you prefer 😉 and, in the middle…
Brazil at the top In a collaboration between the agencies Propeg and Tecla Music, the idea of creating,…
Latin Music, Global Market In 2024, Latin rhythm music became the fastest growing genre…
There comes a time (December) when there is no more time to make calculations – or make plans. What is done is done. And…
It’s nothing new that brands are always finding creative ways to connect with you. …
FASHION AND MUSIC
@teclamusicagency invites @camposroberta & @rogerio_s Yes, music loves fashion – and vice versa!…
MUSIC FORWARD 2024
The Future of Music happened on the stage of Rio Innovation WeekBy Paulo Sattamini, creative director…
50 YEARS IN MUSIC
@arpoador.rio's 50th anniversary gained an iconic celebration with good sound waves. For each…
The Music Forward conference promises, for the third time in a row, to be the focal point of debates on…
The select list of valuable brands accumulates figures, but it is not the capital that positions them in the ranking. In this…
Among thousands of @'s on Instagram, some creators attract more attention than others. Yes,…
In the competitive world of marketing, standing out is essential. One of the most effective and exciting strategies…
Let's face it, it's increasingly difficult to attract the public's attention. Excess technology keeps…
Generation Z was born with broadband – and developed at the speed of technology! Common…
Music is largely responsible for the release of dopamine in the brain. Therefore, having a…
Our digital experiences were awarded by Spotify! So let's talk about success stories? At…
In the summer, like good Cariocas, we can only think about one thing: where will the beach be at the end of…
Anyone who says they don't like cheesy hasn't heard right. Tecnobrega, bregafunk, brega romantic, calypso…
In a society totally oriented towards productivity, embracing this state of mind sounds like transgression.…
We come with a musical possibility for you to concentrate on work, study – and even relax…
Does working 5 days a week seem tiring to you? Well, know that this model is, in fact,…
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