VOLTAR
VIX BY PAULA HERMANNY
GLOBAL DESIRE
Present in 20 stores spread across Brazil, California, Florida and Saint-Tropez – the label attracts celebrities such as Beyoncé, Gisele Bündchen and Pipa Midleton. And of course we help translate this resort living into music with Indoor Radio and Streaming services.
CHALLENGE
Create a sound identity aligned with the brand's pillars, which talks about Brazil in several languages. Taking this musical bossa to stores in different countries.
SOLUTION
The development of tropical and sophisticated music branding, which provides a wealth of sensations. Curated with sounds that match summer in both hemispheres. Indoor radio personalized by store and geolocation.
SALUT, SAINT TROPEZ
For the brand's arrival on the French Riviera, for example, we prepared a musical curation that represents the perfect fusion between live well French with bossa brésilien. Charms aside, it was in the best mood resort couture 😉
VIX IN THE WORLD > NO PLAY KEY >>
While the Rio de Janeiro brand reverberates our culture through fashion, we manage the music – including playlists! Listen on Spotify and discover more of the Vix essence 😉
