McDonalds

The most famous burger in the world with a musical experience Powered by Tecla Music.

We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best – and even better, get an exclusive playlist for your style?

With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac's – now in the Duplo and Bacon versions.

Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste – based on an analysis of your profile on the streaming platform.

3 burgers, 3 moods

At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.

– Big Mac Bacon: Current Hits & International Pop.
– Big Mac Duplo: Current Hits & National Pop.
– Big Mac Original: National and International Nostalgic Pop.

Two burgers, lettuce, cheese, special sauce, onion, pickles and right playlist for you to enjoy.