AI and Music: Tool or Threat?
At Latin Rio 2026, three music industry experts sat down.
to discuss the advancement of artificial intelligence.
What emerged was more profound than a technical discussion.
– So, where is the value of humanity, after all?
44% of the songs uploaded to platforms today are entirely produced by AI. In January 2025, that number was 10%. In other words, in 15 months, the volume quadrupled.
Source: Deezer
Three perspectives, one diagnosis.
""The true product of music is artistic intention – and that's something no AI can deliver.""
Ian Harrison
CEO
A2IM
""97% of people can't distinguish music from AI, but 80% want to know what they're listening to.""
Pedro Kurtz
Director of Operations in the Americas
Deezer
""You can't untrain a model. If copyrighted works were used without authorization, that's the original sin: and the resolution will be political or judicial.""
Filipe Medon
Professor of Civil Law
FGV Rio
Too much noise, little feedback.
According to data collected by Deezer, 75,000 songs are added to the platforms every day. With the inflated catalog, artistic monetization is lost, and the works of real creators (those humans) become increasingly difficult to find. The practical result of the volume of AI on the platforms is not a creative revolution – it's pure technological interference. Noise that doesn't go away.
And you know what's even more revealing? Only 1% to 3% of the total streams (plays) on the platforms are from AI-generated tracks. In other words, the audience isn't listening, they're ignoring it. So what's growing here isn't consumption or interest.
With this conclusion, the question remains: is there any human being who benefits from this relationship? Artists, so far, do not. We, as listeners, do not either. And the platforms, increasingly less so.
The tools may change. What truly remains is the value of original work.
People's roles haven't changed.
The world is changing rapidly. But it's still the role of people – fans, consumers, artists – that defines whether a song works or not, whether on streaming platforms or for brands at points of sale.
When Deezer starts removing AI-generated tracks from its editorial playlists, it's not just a technical move; it's a response to human demand.
Along this path, brands that use sound generically are missing a real opportunity for connection, as well as running the risk of generating alienation. After all, human curation It's not a working method, it's the response to what the public asks for.
It is up to us, humans, to use our voice.
Listen to the playlists →
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