Elo Feat dos Sonhos

Boosting the careers of young artists and promoting regional Brazilian music: The case study. Elo Feat dos Sonhos

Standing out early in their careers is the challenge for every young artist. And Elo, an unconditional supporter of Brazilian music, understood that it could make a difference at this moment.

The Dream Feat Project connects the new generation with established musicians – with musical direction by the duo Maria Gadú and Pretinho da Serrinha. Sounds like a dream?

Paying attention to the sounds that cross from north to south of the country, the brand selected artists from the most varied genres to compose the award: Axé, Boi da Amazônia, Carimbó, Forró, Funk Carioca, Maracatu,
Milonga, Rap from São Paulo, Samba, Tecnobrega from Pará.

For each award-winning track, Tecla Music was commissioned to tell the stories behind the artists and their encounters with mentors. The material became a playlist in the form of a commentary album – interspersing musical tracks with content tracks and further enriching the value of this project.

“Through the annotated tracks, we expand the potential of playlists, bringing narratives into the music environment, integrating content with entertainment. The brand wins, and the audience wins too.”

Eduardo Boorhem
New Businesses
Music Key

Have you heard the songs (and track reviews) from Elo feat dos Sonhos?