Ellus

ELLUS + MUSIC KEY

When a label wants to go further, the musical curation is Powered by Tecla Music.

If the subject is winning fans, Ellus has opened the show since the 1970s. With a legion in love with the iconic jeans, the Inbrands brand has spread its fame worldwide thanks to a young, contemporary, free and transgressive DNA.

Since then, there have been many launches, collaborations and events created by the fashion brand. The campaigns in unusual places and alongside iconic figures such as Kate Moss, Milla Jovovich, Cindy Crawford and Tom Munro also yielded good advertising memories from the 2000s – and likes to this day!

Far beyond the look and the models, photographers and national celebrities always made the band play. So of course, as experts in Music Branding, we are part of the brand's sonic conceptualization – from stores to its official Spotify profile. The brand's musical identity has a modern and sophisticated attitude. The tracks bring a mix between Pop and Indie, Hip Hop and Rock. In addition to Indoor Radio, which creates an atmosphere in the stores, this essence provides the starting point for Ellus' streaming playlists.

Are you curious? Press play to join this wave!