Elena

The hottest spot in Rio, powered by Tecla Music 😉

We are responsible for the musical identity of the desired environment of cariocas and tourists, Elena. It took months of study and immersion to arrive at the emotional identity – directing the musical strategy that is the face of the space: an entrance bar, restaurant, rooftop and dance floor.

Multisensory connections to sharpen your senses:

A sophisticated, Brazilian, contemporary and unique musical identity – representing the main attributes that the brand carries – with iconic tracks, reinterpretations of classics and many new features.

The exclusive track encompasses the experience of each environment in the place – day or night – through Tecla Music Player, our indoor radio app created to serve stores and restaurants.

For streaming, we came up with 5 playlists that perfectly match the audience's behavior in different environments and days.

The success expanded and so did the playlist! The new space – Eleninha – opened its doors in the neighborhood with a restobar proposal. Keeping up with the pace, we implemented more ways to sophisticate play and harmonize the senses on Spotify.