Lion Teas

The evolution in the musical identity of one of the brands best known to Brazilians.

First, a recap: If you didn't already know, we are responsible for the musical identity and playlist curation of the Chás Leão brand.

Our purpose was to sound the 'É Bom Pra Quê' campaign, presenting different moments where it is possible to witness the brand in our daily lives.

Leo is culture, Leo is moment, Leo is sound.

In this way, we present a new stage for the brand in the streaming profile – following the digital repositioning of the campaign across the country.

Now, we create a connection with the public's feelings, following each person's moment – whether for those who are happy, tired, in love, focused or wanting that extra dose of energy to get through the day, for example.

The brand's desire to connect product consumption to everyday moments of pause led us to build new playlists and musical selections connected to consumers' main desires – Chás Leão is good for my moment.

The desire to build a brand that consolidates and evolves musically, keeping pace with our customers is ours. <3