Carnauba Wind House

WHERE MUSIC MEETS THE WIND
How sound waves make up the @vivacarnauba experience

In Preá, wind, sun, movement, wisdom and local spices inspired the co-creation of the most hyped ventures of the moment – Viva Carnaúba and Carnaúba Wind House!

The destination is perfect for those who love a sunny lifestyle, surrounded by friends and family, far from worries and very close to the best winds of Brazilian kitesurfing.

And of course where there is experience unique, there are perfect songs powered by Tecla Music.

STEP BY STEP TO SUCCESS

Before diving into the sound creative process, our team of experts studied the brand drivers and conducted research with the people involved in the project.

After analyzing all the attributes, we created the sound pillars of Carnaúba:

modern > valuing authenticity
organic > connecting with nature
solar > raising the mood
elegant > cultivating discoveries

SOUND IN THE AIR

Through these pillars, we created Carnaúba Wind House's unique music branding. Whether it's energetic or calmer tracks, to vibrate or relax, all the songs are hand-selected by the curators.

Sound management powered by Tecla Music has already started appearing in video tracks by @‌vivacarnauba and on Spotify's “Carnaúba Wind House”. Press play to feel the vibe – and keep an eye out, there's more to come 😉