Aramis

Having been doing men's fashion since 95 – and with a collection of stores that exceeds 100 units in all Brazilian states – Aramis standardizes its music branding across the country through Tecla Music Player on Rádio Indoor.

IN THE CUSTOMER'S MIND

Unifying the soundtrack is a really cool way to keep the musical experience the same for everyone – it's worth remembering that your customer can consume the brand on a trip and recommend it to people from different states! And if service, communication and products are the same at different points of sale, music can be the same too 😉

Now, if the brand expands its business and creates a new product – like the birth of UrbanPerformance within Aramis – the personalization of (also new) communication is inevitable and adjustments to the sound, ditto. In fact, new brand > different branding > single track.

COMES FROM STREAMING

In streaming, our sound management for Aramis works on the pillars of music branding with moods that connect and bring the customer closer – generating brand experience. An example of this is the training playlist, available on Spotify. Search for the “Rádio Aramis” profile and press play!

Did you like it? Click here and discover the brand’s profile on Spotify 😉