adidas

We look at Pabllo Vittar and shout: artist!!! Proving that she is versatile, global and an active voice for the LGBTQIA+ community, she signed Adidas' Pride collection with the message “Love Unites”.

Seeing Brazilian drag shining in one of the most valuable brands in the world fills us with pride. Participating in this project and helping to translate the campaign musically in collaboration with Vittar herself was also a source of pride here at Tecla Music.

“Pride is very important to me, so I am deeply honored to have created this collection with adidas to celebrate our community. My goal for the collection was to expand the lens through which we are seen – a color palette that embodies and celebrates the broad spectrum of identities in our community and the culture it influences” – Pabllo Vittar.

Helping brands and people translate campaigns or ideas into good sound waves is our vibe 😉

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