{"id":546,"date":"2023-12-15T12:19:01","date_gmt":"2023-12-15T15:19:01","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=546"},"modified":"2023-12-21T15:55:16","modified_gmt":"2023-12-21T18:55:16","slug":"paralamas-do-sucesso","status":"publish","type":"cases","link":"https:\/\/teclamusic.com.br\/en\/cases\/paralamas-do-sucesso\/","title":{"rendered":"Paralamas do Sucesso"},"content":{"rendered":"<p>Research, actions and directions that make it happen.<\/p>\n\n\n\n<p>If for so many years we worked with curation and musical identity for brands, we ventured even further to create launch and campaign strategies directly with artists.<\/p>\n\n\n\n<p>Thus, our project with Paralamos do Sucesso was born.<\/p>\n\n\n\n<p>Our delivery involved data collection and performance analysis, positioning strategy on networks and platforms, creation of themed playlists on the band&#039;s profiles and directing digital actions to boost streams.<\/p>\n\n\n\n<p>For delivery, we rely on our multidisciplinary curation and content team, including market curators, data scientists, performance scientists and UX Designer.<\/p>\n\n\n\n<p>Reinforcing the band\u2019s presence on digital platforms \u2013 from streaming to social media.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pesquisa, a\u00e7\u00f5es e direcionamentos que fazem acontecer. Se durante tantos anos trabalhamos com curadoria e identidade musical para marcas, nos aventuramos ainda mais para criar estrat\u00e9gias de lan\u00e7amentos e campanhas diretamente com os artistas. Assim, nasceu o nosso projeto com os Paralamos do Sucesso. Nossa entrega envolveu levantamento de dados e an\u00e1lise de performance, estrat\u00e9gia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"comment_status":"open","ping_status":"closed","template":"","cases-category":[20,22],"cases-tag":[29,28],"class_list":["post-546","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-projetos-especiais","cases-category-streaming","cases-tag-projetos-especiais","cases-tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/comments?post=546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-category?post=546"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-tag?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}