{"id":537,"date":"2023-12-15T12:00:22","date_gmt":"2023-12-15T15:00:22","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=537"},"modified":"2024-01-15T17:16:29","modified_gmt":"2024-01-15T20:16:29","slug":"chas-leao","status":"publish","type":"cases","link":"https:\/\/teclamusic.com.br\/en\/cases\/chas-leao\/","title":{"rendered":"Lion Teas"},"content":{"rendered":"<p>The evolution in the musical identity of one of the brands best known to Brazilians.<\/p>\n\n\n\n<p>First, a recap: If you didn&#039;t already know, we are responsible for the musical identity and playlist curation of the Ch\u00e1s Le\u00e3o brand.<\/p>\n\n\n\n<p>Our purpose was to sound the &#039;\u00c9 Bom Pra Qu\u00ea&#039; campaign, presenting different moments where it is possible to witness the brand in our daily lives.<\/p>\n\n\n\n<p>Leo is culture, Leo is moment, Leo is sound.<\/p>\n\n\n\n<p>In this way, we present a new stage for the brand in the streaming profile \u2013 following the digital repositioning of the campaign across the country.<\/p>\n\n\n\n<p>Now, we create a connection with the public&#039;s feelings, following each person&#039;s moment \u2013 whether for those who are happy, tired, in love, focused or wanting that extra dose of energy to get through the day, for example.<\/p>\n\n\n\n<p>The brand&#039;s desire to connect product consumption to everyday moments of pause led us to build new playlists and musical selections connected to consumers&#039; main desires \u2013 Ch\u00e1s Le\u00e3o is good for my moment.<\/p>\n\n\n\n<p>The desire to build a brand that consolidates and evolves musically, keeping pace with our customers is ours. &lt;3<\/p>","protected":false},"excerpt":{"rendered":"<p>A evolu\u00e7\u00e3o na identidade musical de uma das marcas mais conhecidas pelos brasileiros. Primeiro, um recap: Se voc\u00ea ainda n\u00e3o sabia, somos os respons\u00e1veis pela identidade musical e curadoria de playlists da marca Ch\u00e1s Le\u00e3o. Nosso prop\u00f3sito foi sonorizar a campanha &#8216;\u00c9 Bom Pra Qu\u00ea&#8217;, apresentando diversos momentos onde \u00e9 poss\u00edvel presenciar a marca em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":569,"comment_status":"open","ping_status":"closed","template":"","cases-category":[22],"cases-tag":[28],"class_list":["post-537","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-streaming","cases-tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/comments?post=537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media\/569"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-category?post=537"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-tag?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}