{"id":534,"date":"2023-12-15T11:50:46","date_gmt":"2023-12-15T14:50:46","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=534"},"modified":"2024-01-17T15:14:47","modified_gmt":"2024-01-17T18:14:47","slug":"vivo","status":"publish","type":"cases","link":"https:\/\/teclamusic.com.br\/en\/cases\/vivo\/","title":{"rendered":"Alive"},"content":{"rendered":"<p>A democratic, diverse and inclusive brand, with more than 50% playlist focused on national music. Thus, we built Vivo&#039;s Sound DNA &lt;3<br>Of continental proportions, we looked to Brazil in search of sounds that suit each region where Vivo has a store. Therefore, the brand&#039;s trail is full of regional touches in the different states.&nbsp;<\/p>\n\n\n\n<p>At the brand&#039;s request, our curation team considered the balance of race, gender and age of the artists to package the stores&#039; sound, in line with Vivo&#039;s institutional positioning.<\/p>\n\n\n\n<p>To make things even better, our musical selection arrives at Vivo stores throughout Brazil using NEOOH technology, specialized in out-of-home digital experiences.<\/p>\n\n\n\n<p>Whether through the creation of a musical identity or our multiplatform curation, let us manage your sound.<\/p>\n\n\n\n<p>It&#039;s music branding that speaks &lt;3<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma marca democr\u00e1tica, diversa e inclusiva, com mais de 50% da playlist voltada para m\u00fasicas nacionais. Assim, constru\u00edmos o DNA Sonoro da Vivo &lt;3De propor\u00e7\u00f5es continentais, olhamos para o Brasil em busca dos sons que atendam a cada regi\u00e3o onde a Vivo possui loja. Por isso, a trilha da marca vem carregada de pitadas regionais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":220,"comment_status":"open","ping_status":"closed","template":"","cases-category":[21],"cases-tag":[26],"class_list":["post-534","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-radio-indoor","cases-tag-radio-indoor"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/comments?post=534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-category?post=534"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-tag?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}