{"id":1388,"date":"2024-10-08T11:40:30","date_gmt":"2024-10-08T14:40:30","guid":{"rendered":"https:\/\/teclamusic.com.br\/?post_type=cases&#038;p=1388"},"modified":"2024-10-15T11:05:46","modified_gmt":"2024-10-15T14:05:46","slug":"heineken-spotify","status":"publish","type":"cases","link":"https:\/\/teclamusic.com.br\/en\/cases\/heineken-spotify\/","title":{"rendered":"Heineken + Spotify"},"content":{"rendered":"<p><strong>40 years of history<\/strong><\/p>\n\n\n\n<p>In the celebration of the anniversary of the country&#039;s biggest festival, one thing is certain: audiences and artists come together to sing in the name of iconic moments in music. This was the case with the chorus of thousands of voices with Queen in 1985, or with Britney Spears&#039; remarkable performance in 2001. Of course, this year would be no different.<\/p>\n\n\n\n<p><strong>Sing loud, sing strong<\/strong><\/p>\n\n\n\n<p>Thus was born <strong>The Loudest Playlist<\/strong>, a Heineken initiative that helps to recognize \u2013 and record \u2013 the loudest performances of this year\u2019s edition. The project included the installation of decibel meters to capture, in real time, the volume of the audience at the shows.\u00a0<\/p>\n\n\n\n<p><strong>Powered by Tecla Music<\/strong><\/p>\n\n\n\n<p>Our team was responsible for leading the live playlist update during the 7 days of the festival \u2013 ensuring the connection between the On and Offline action. <strong>The Loudest Playlist<\/strong> is available to everyone, whether they were at the festival or enjoyed it from home.<\/p>\n\n\n\n<p><strong>In the history of the event<\/strong><\/p>\n\n\n\n<p>Are you curious about the final ranking?<\/p>\n\n\n\n<p>We close the list of the loudest of the 2024 edition like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ne-Yo<\/li>\n\n\n\n<li>Katy Perry<\/li>\n\n\n\n<li>Mariah Carey<\/li>\n\n\n\n<li>Travis Scott<\/li>\n\n\n\n<li>Shawn Mendes<\/li>\n<\/ol>\n\n\n\n<p><strong>Play, repeat<\/strong><\/p>\n\n\n\n<p>The playlist is open on Heineken Brazil&#039;s official Spotify profile \u2013 and serves as a musical summary of the best moments of this edition.<\/p>\n\n\n\n<p>And after all, which of these songs make you sing the loudest?<\/p>","protected":false},"excerpt":{"rendered":"<p>40 anos de hist\u00f3ria Na celebra\u00e7\u00e3o de anivers\u00e1rio do maior festival do pa\u00eds, uma coisa \u00e9 certa: p\u00fablico e artistas se unem para soltar a voz em nome de momentos ic\u00f4nicos da m\u00fasica. Foi assim com o coro de milhares de vozes com o Queen, em 1985, ou na performance marcante de Britney Spears, em [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1389,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[22],"cases-tag":[],"class_list":["post-1388","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/comments?post=1388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/media?parent=1388"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-category?post=1388"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com.br\/en\/wp-json\/wp\/v2\/cases-tag?post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}